Training at Hampden Park |
The morning session was delivered at a lively pace – lots of information – by two engaging & entertaining FrontRunner presenters supported by third who managed a very light hearted competition with us – the CGAs - for the record my team (Australia) won!
Topics covered included vision&values, security, diversity, sustainability, branding – including a presentation on ambush AKA gorilla marketing, which we need to be aware of, notifying the authorities if we see any attempts to ambush market the Games:
Ambush marketing is when a person or a business illegitimately attempts to associate themselves with a major event without making any return investment.
Ambush marketing is really poor marketing, to hijack another companies paid for marketing efforts shows a lack of original ideas and is almost like theft.
My big take away was the novel acronym HOT with reference to security response to unattended bags.
H is it Hidden ?And I like the idea they introduced viz. if you don’t volunteer you’ll be voluntold!
O is it Obviously suspicious ?
T is it Typical of other bags ?
Kader & I |
Met some really good people including Kader Badri an amazingly fit & enthusiastic 69 year old retired language teacher who spoke English, French, Arabic, Spanish, Russian and incredibly Finnish! It doesn’t end there, he is a serial volunteer: he was a GamesMaker at London2012 , Volunteer at Atlanta 1996, Sheffield ‘91, Euro ’96 and has signed up for the Tour de France. I was minded of Aberra Aguegnehu who I met at as Games Maker in the Olympic Village he’d been to 12 Olympics and 2 World Cups and speaks 9 languages. Seems volunteering can become addictive.
We were introduced to the Chef de Mission function and CGA assistant's part in the Games thru a number of videos. I was delighted to recognize Emmanuel Igbinosia in the Nigerian delegation. I worked with Emmanuel at London 2012 - who gave us his view of CGA assistant including advice on doing some homework on the country you’ll be working with and what sports will they be entering and their chances of success.
My take aways from the afternoon sessions, numbers played a big part:
- 71 Commonwealth Games Associations
- 17 Sports
- 6,500 Athletes and Officials
- 600 CGA Assistants
- 11 days of sport
Seychelles Flag |
I was delighted to be invited to say a few words about my experience at London 2012 at the end of the session. I told them all what we’d learnt this afternoon was good but in reality of limited use, they should be ready for all sorts of demands, questions and priorities - be ready for ANYTHING it’s going to be great fun!
And finally I put in my bid (with a smile!) with the CGR presenters to be the CGA Assistant for Nigeria, so fingers crossed, but I’m looking forward to whatever country or territory I’m given.